Did You Know? | GYG

The “Did You Know” campaign for Guzman y Gomez was never meant to happen.

We were all set to launch a different campaign, one that centred around fries as the star ingredient. The creative was approved by the CEO, and we were ready to roll it out. But then, out of nowhere, we were hit with a nationwide potato shortage due to supply chain issues. It threw us into a frenzy, forcing us to come up with an entirely new campaign on the fly - and that’s how Did You Know was born.

Imagine having to whip up a whole new creative concept from scratch in just three months.

Despite the chaos and challenges, the Did You Know campaign worked wonders for us. We saw a significant boost in our average weekly sales, and our restaurants brought in unprecedented revenue during the campaign period.

Client
Guzman y Gomez

Design Lead
David Tang

Photographer
Omid Daghighi