Stay Home | Apple

Back in March 2020, when the world went into lockdown, I took the reins and art directed a dynamic “Stay Home” campaign for the Apple App Store.

The sudden shift away from activities like in-person socialising, fitness, and travel due to the lockdown, meant that a significant amount of the App Store content could no longer be featured. We had to produce content for the platform fast.

I saw that as a chance to inspire and lift spirits by highlighting apps and games that could make getting through this unprecendented time not just bearable, but enjoyable.

Teaming up with the talented illustrator Oliver Sin we embarked on a journey to create a visual identity that captured the essence of health, entertainment, and education.

It resulted in a vibrant and optimistic aesthetic that focused on the opportunities for growth, connection, and fun within the digital world, despite the physical constraints of lockdown.